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I'm finally getting around to learning the new Facebook promotion guidelines, but I'm wondering exactly how they apply to me. (http://www.facebook.com/promotions_guidelines.php)
Here are some examples I'm wondering about -- would they now be violating Facebook's guidelines?
-- I ask my fans to write a poem and my favorite poem receives a goody bag of promotional merchandise (total prize cost less than $10).
-- Anyone who prints off page one of the fan page (showing they are already a fan) and brings it to an event gets a free glass of wine (with a message about the recipient being at least 21 years of age). This includes promoting it on Facebook as well as the actual promotion.
-- Promoting a Four Square drink promotion on my fan page.
-- Asking a trivia question on the wall and the person who comments with the correct answer gets a prize.
What I'm most unclear about is if Facebook expects us to get permission for small promotions/contests (prize valued at less than $10) or even some kind of "king/queen for the day" contest with no physical/monetary prize. Do we now need to create a tab for even trivia questions? I understand giving away a car, but I'm talking about a prize of a glass of wine, etc.
Glad to see you're looking into this, Katie. We actually did a rundown on the Catchfire blog on the "need to knows" of Facebook's new promotion guidelines.
For the most part, you're right in understanding that Facebook wants you to run a separate tab or get approval on a lot of the things taking place. However, there are exceptions for things like promoting a contest being run on another platform (like Twitter - this is ok) and offering coupons or discounts to everyone (also still ok).
Take a look at our blog post and let me know if you still have specific questions. Our team would be happy to help.