Facebook Ads

I know, I know.  Marketing can be totally free now with Social Media. 

But let's be honest: I am not that cool.  

Chances are nothing I do or say is going to suddenly go viral.  I will have to get my word out the old fashion way.  Pay for it.  

I need advertising that is geographically targeted to those that have too much time on their hands.  Facebook Users.  Posting ads and getting the desired effect takes a lot of tweaking but here is what I have gathered so far in my limited experience.

Lessons Learned with Facebook Ads 

#1 You get better bang for your buck with sponsored stories ( featuring facebook posts or pages) than you do with trying to push an external URL. 

So even if you are looking to promote an external link, make it a post.

#2 Limiting Ads to within Social Reach  "Your friend likes this" 

You get better click thru rates.  It is like an Ad combined with a referral. 

What are your top lessons learned with Facebook?  Facebook Ads?  Or Social Media?