If you get it, share it
If you have a facebook fanpage, how to you determine a ROI with the amount of time spent monitoring and posting? I am not looking for numbers, but more of a great statement to relay to the board when they ask "What is facebook doing for us?"
My view would be that since facebook is an intangible asset, similar to good will, it is not carried on the books as having value, thus, no investment upon which to compute an ROI. The essential value of the facebook exposure is the company good will shown through a social media networking outlet which in turn will have a positive effect on the bottom line. Corporations and business companies and even non-profits effectively use good will to promote agendas that reflect their views of interaction with their market base . These in turn can be demonstrated to benefit all society and promote common good will to all. The time expended on facebook is justified by the measure of "likes" and comments from friends. PJC
Hi Natalie, If I understand your concern...maybe having real time viral messaging messaging. That means you get instant email notifications, return emails back to your visitor thanking him/her for visiting, and automatic newsfeed postings to your visitor’s wall. You can promote your business with a special offer or whatever you want.