ROI on facebook

Replies to This Discussion

Permalink Reply by Phillip J Condo on March 8, 2011 at 3:16am

My view would be that since facebook is an intangible asset, similar to good will, it is not carried on the books as having value, thus, no investment upon which to compute an ROI. The essential value of the facebook exposure is the company good will shown through a social media networking outlet  which in turn will have a positive effect on the bottom line. Corporations and business companies and even non-profits effectively use good will to promote agendas that reflect their views of  interaction with their market base . These in turn can be demonstrated to benefit all society and promote common good will to all. The time expended on facebook is justified by the measure of "likes" and comments from friends.   PJC

Permalink Reply by Natalie Harding on March 8, 2011 at 8:27am

Thank you Phillip, I like the point regarding Facebook is an intangible asset, just what I was looking for!  I currently use the Facebook report regarding "likes" and comments to distribute at meetings. 

Permalink Reply by Trisha Hunter on March 8, 2011 at 2:15pm

I utilize the Insights to see how many people are coming to the pages, how often I post and how often I am obtaining business off of those posts given the amount of time I am posting. If it seems feasible in this regard then it is working for me and my clients. If nothing is coming of it, then I reassess with my clients the content in which they are posting and maybe think of a new strategy to what they are posting and how often.

Permalink Reply by Natalie Harding on March 9, 2011 at 2:51pm

Thank you Trisha, it seems that we are always reassessing these days with the revolving door of social media!

Permalink Reply by Phillip J Condo on March 9, 2011 at 5:00pm

Hi Natalie ~ You may wish to view a website : My Customer.com for additional insight on the topic. The content there  may be of value in your persuit of an ROI evaluation of facebook and the employment of social media for your business. Hope that it helps. Have a great day. PJC  

 

Permalink Reply by Brady Acheson on August 15, 2011 at 3:01pm

Hi Natalie,  If I understand your concern...maybe having real time viral messaging messaging.  That means you get instant email notifications, return emails back to your visitor thanking him/her for visiting, and automatic newsfeed postings to your visitor’s wall.   You can promote your business with a special offer or whatever you want.   

  http://www.screencast.com/t/UmoB2lKf8K