Social Media Club of Des MoinesBoard Meeting Minutes - Monday, May 16th, 2011Members in attendance:Claire Celsi, Brett Trout, Derek Balsley, Kelly Sparks, Suzanne HullSurveyBoard members reviewed…Continue
Social Media Club of Des MoinesApril 18th, 2011 Board Meeting Minutes5:30-6:40Social media sharing of club events/chatterClaire invited everyone to access the club's Social Media accounts, post,…Continue
One function I've found particularly useful to build traffic and remind current users to visit your Ning community, is to send out monthly or bi-monthly updates with new/interesting forum threads,…Continue
Hello everyone! I'm Derek Balsley, the new Secretary of SMCDSM. During the day, I currently serve as the Marketing Communication Specialist for Kreg Tool Company. At Kreg, I play an lead role in the branding and creative phases for a wide variety of marketing efforts including Social Media, brand development, new product naming, magazine print ads, web banner and search based advertising, product packaging, P.O.P., retail, direct print campaigns, in-package advertising and of course our popular TV Infomercial.
I started serious social media efforts at Kreg in late 2009. Kreg is a woodworking tool manufacturer, so I have the exciting challenge of bringing the world of social media to an industry and a generation of handymen not necessarily accustomed to this type technology. Despite these challenges, by combining the strengths of both social and traditional marketing platforms, we've had tremendous success in that short period of time. Our monthly newsletter is currently being received by over 90,000 Kreg Fans around the globe, our Ning Community for Kreg tool owners has recently blown past the 30,000 member mark, our younger Facebook Page has a small-but-active audience of around 6,500, and our YouTube Channel recently topped 2.25 million video views!
On a personal level, I'm a bit of a Jack of all trades... I'm passionate about branding, marketing, agriculture, and social media; I enjoy powersports (look for me riding my new Victory Motorcycle around town), smoking an occasional cigar, working with my hands, spending weekends on my family farm, etc. I also love photography, video editing, Apple products, and a nice stiff Rum and Coke. Most importantly of course, I have a beautiful wife, Jessica, who teaches Art Education in Ankeny and blogs over at www.theartofed.com.
It's been a while so how about we get together for a good, old fashioned #tweetup with our friends at Cafe di Scala (@cafediscala).You know you love their wine and food so enjoy some appetizers - provided by Cafe di Scala, buy a drink and meet other SMCDSM members.The event will have a firm end time of 7:00 so that other patrons can enjoy dinner that evening. Think you'll want to stick around? Feel free to make a reservation yourself!See More
We're having our SMCDSM breakfast this month, with an interesting twist. We were contacted by the producers of CNN recently and they asked if they could come to our event to interview GOP caucus-goers, independents and undecideds to ask some questions and find a few interesting people to invite on their morning show the week of the caucus.So if you would like to talk to a CNN producer about your choice for the GOP caucus, or your particular "issue" then you will want to come to our Social Media…See More
"If anyone is interested...Tonight is a How to build a really nice "Fan Page" for your business, hobby, or cause. Just like the fortune 500 companies! It's real easy too!
Register Now…"
Social Media Club of Des MoinesBoard Meeting Minutes - Monday, May 16th, 2011Members in attendance:Claire Celsi, Brett Trout, Derek Balsley, Kelly Sparks, Suzanne HullSurveyBoard members reviewed results of April Member Survey. Over 140 members replied which provided the board with considerable information to review. Members expressed their happiness with the weekly emails sent from the SMCDSM Ning site. Attention was drawn to the very positive feedback surrounding the possibility of raising…See More
Discussing how Kreg Tool Company has leveraged Social Media at the 2011 #140ConfDM in Des Moines, Iowa. Utilizes @Ning, @Facebook, @YouTube, etc. to engage a...
Social Media Club of Des MoinesApril 18th, 2011 Board Meeting Minutes5:30-6:40Social media sharing of club events/chatterClaire invited everyone to access the club's Social Media accounts, post, share, content, as the opportunity arrises. Tom's job as communications director, but everyone should be involved. Discussion about Facebook vs. Twitter vs. Ning. Members talked about duplication of content vs. reaching people on the platform of their choice. Discussions also included whether or not…See More
