Ad Mavericks: To Flip Cam or not to Flip Cam…

We create video content and have talked about the power of online video. Some video we create for us (Lessing-Flynn), some for our clients. We use flip cams for almost everything that highlights Lessing-Flynn on this blog, or capturing guerrilla marketing tactics for an event like DSM: SUSHIBOMB.

We realize there are great professional firms in Iowa like Applied Art, Associate Producers, GrassHorse, Professional Video and Screenscape Studios for client related needs. There’s also great freelancers out there like Adam Beecher and countless others who made huge noise at the recent 48 Hour Film Project: Des Moines.

We recommend flip cams to our clients for blogging purposes. The YouTube generation doesn’t expect companies to spend $10,000 on some highly produced weekly video for a blog, YouTube or Facebook fodder. On the flip side, we’d never recommend flip cam usage for a new product announcement, a television spot or a major client event with the media.

For the most part the only criticism we get about our flip videos are from professional video production companies looking out for their own interest. I get it. You guys are stewards of the high production value video industry and any opportunity to promote the ability to produce high quality video is worth commenting on, whether it is positive or negative. Let me assure you folks that ad agencies will ALWAYS have a need for your services.

So, what do you think? When is it acceptable to use a flip cam? When is it not?

Author: Josh Fleming
www.lessingflynn.com