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Derek Balsley - "Leveraging Social Media" at #140Conf

Discussing how Kreg Tool Company has leveraged Social Media at the 2011 #140ConfDM in Des Moines, Iowa. Utilizes @Ning, @Facebook, @YouTube, etc. to engage and provide value to a unique and very niche audience.

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Tags: audience, facebook, leverage, marketing, media, More…niche, ning, social, youtube
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